Influential Business Books for Mums (and Dads!)

There are two books in my office library that have provided fantastic guidance upon starting my own content marketing business. And I’ll probably read them again after my second child is born (due in 3 weeks!) as a refresher course for when I return to the computer with a baby wrapped around me, cooing from the bouncer, or sleeping soundly in his or her cot (wishful thinking, I know!). So if you’re a mum (or dad!) and about to start your own business or about to transition to a life juggling a business and a baby and/or toddler, you might wish to check out the publications below.* How to create your own successful & profitable business from home – By Peace Mitchell and Katy Garner (Ausmumpreneur) Upon starting my business journey, I checked out the AusMumpreneur website for guidance and tried out one of their free online courses so I had some idea of what to do and which direction to take. I then learnt about their recently published book, which contains an assortment of advice from already-established Australian ‘mumpreneurs’. Upon receiving my own copy, I went a bit ‘underline crazy’ (remember the days at school when you were taught NOT to write or draw in books? I still feel a bit naughty doing it…) with all of the highly valuable information. So I reckon that you’ll probably find this publication useful too. Print and e-book versions are available. Find out more Business and Baby at Home – A Set-Up and Survival Guide for Mums – By Sarah O’Bryan I had the privilege of attending a networking evening where Sarah was guest speaking (if you haven’t...

My Journey – From Telesales to Content Marketing

During my career and business start-up journey, I have had many questions. Such as: Which path is the right one for me? How can I ensure that I’m successful in the future? Is it possible to be satisfied in my working life – while still having happy and healthy relationships with my children? These questions are probably typical – for both women and men – for anyone who is driven in life. Personally, as someone who always dreamed of a journalistic/communications career, I found myself stuck in a rut when my first job out of uni was a B2B telesales job – and I had no idea how I was going to get onto the path that I actually wanted. But somehow, from seeking internal opportunities to grow my skill set, I then moved onto an internal sales communications role where I worked on fact files, sales newsletters, and helped developed a sales intranet; skills that helped me to land my next job in a not-for-profit communications role. In the new role, I learnt further skills that lead to another job – marketing communications at a university. Then, in that job, I built more knowledge about marketing and social media, As a result, I ultimately built up the confidence to start Write Time Marketing! As I like to tell those who have freshly-graduated from uni; never underestimate where you start out. Just keep looking for opportunities. For example, by starting out in B2B telesales, I learnt how to speak to various business people from Joe the Plumber to Jill the Accountant. I took pride in my sales communications with them and ensured...
I’m pregnant – what does that mean for my business?

I’m pregnant – what does that mean for my business?

As those who see or contact me regularly would know, I have been doing a lot of growing this year…I’ve been growing a baby! Yes, I am currently seven months pregnant (where has the time gone??) with my second child. So what does this mean for my business? For my first pregnancy, I was employed full time and took nine months maternity leave. Four months after my daughter was born, I started working as the weekly e-newsletter editor role for a big sports association in NSW and a couple of months later, I took on an  e-newsletter for a football club. And yes, that’s how I became inspired to start up my own content marketing business six months after that. But last time, I didn’t have the flexibility that I do now. When I returned to work on an agreed three day part time basis for six months, I had to be in the office for those three days and work three full days. This time around, my main client (three days a week) will allow me to do much of my work at home if that’s going to work out best for me and my baby. So I expect things to be very different this time around. But going back to the newborn stage will obviously make an impact on growing my business. I have so many exciting goals – getting involved in podcasts, hosting a workshop, attracting enough work to require casual contractors etc, but I guess those things will have to wait. In times like these, I think back to the advice given to me over a year ago by...
My 10pm Facebook Curfew

My 10pm Facebook Curfew

So it’s 10:33pm and I’m struggling not to open a new browser window on my PC and type ‘F’…you know, that word that ends with ‘acebook’. I love how after typing that one simple letter, my computer always knows which page I want and instinctively inserts the rest of the URL for me – each and every time. I mean, who enjoys typing a web URL from scratch after all? Yes, I am one of the billions of people around the world who is *slightly* addicted to the social media platform giant – but it’s a habit that I’m trying to get a handle of. I’m trying not to scroll down my news feed while my daughter is begging for my attention/learning a new skill at swimming/eating her breakfast like a snail. I’m trying not to get distracted by interesting articles and reading them instead of doing my work. And I’m trying not to use Facebook after 10pm. I set myself this new 10pm curfew over a week ago, and so far, so good. The reason? I love reading and I even joined a nerdy local book club a couple of years ago to encourage myself to get back into the art. But thanks to Facebook, my ‘reading time’ in bed is quite often replaced by self-promises – ‘I’ll just spend 5 more minutes on Facebook before getting to my book’…or ‘I’ll start reading after I finish this article/conversation with a friend on Messenger.’ And before I know it, it’s 11pm and I’m too tired to pick up my Kindle. So, at 10pm it’s no more Facebook for me for the night. No excuses....