Guest Blog – Reset, refresh and get your results

Hi readers! I’m excited to bring you another guest blog – this time from Cynthia Painter from Create Action Now who is a Mindset Coach and Trainer, following a very insightful workshop I attended recently. You can read my blog post on the workshop here. How are you tracking with your goals this year? Are you constantly questioning and doubting yourself when trying something new? Cynthia explains that reflection and determination are key with her yummy ‘spag bol’ example. Now over to Cynthia! So last time Leanne and I spoke, I was talking about eating your Brussel Sprouts first as a way to overcome procrastination. So today I’m talking about Spaghetti Bolognese. Okay, I love a good ‘Spag Bol’ and I grew up with my mum (English, not Italian) making it from time to time. It’s a good easy meal that is generally a hit, right? As I became an adult, I also added it to my repertoire of meals and my kids love it. So why am I mentioning it? Well, over time I’ve added things to it. I’ve looked at what it is important in my life, like health and eating healthy, and noticed that it was a little lacking. So I started adding vegetables (I can hear the gasps!).  The family didn’t mind too much and it became the norm. Then I realised that my metabolism isn’t what it used to be. So I joined a health program, and one day there was a new recipe for Bolognese. The sauce was different, the qualities were different, and sometimes it didn’t have any pasta!!!! How in the world was I...

Powerful SEO Advice from Kate Toon – Sydney’s famous copywriter!

Last Tuesday, I attended a local networking event – with another fantastic topic: Search Engine Optimisation. The session was led by one of Sydney’s most well-known copywriters (I’ll get there one day…), Kate Toon! I admit that I was a little bit starstruck – as Kate’s name has popped up frequently during multiple Google searches for copywriting advice, updates, and courses (www.katetooncopywriter.com.au). So I knew she’d have valuable advice to offer! While I won’t go into all the tips and tricks she spoke about on the evening (you’ll need to check out her courses for that!), I did want to share with you some of my key learnings, which you’ll see below! 6 Basic Steps to SEO Success Having a solid website – Ensure that it’s set up in the right platform (Kate gives WordPress a big tick of approval, but says that the set up of Wix isn’t ideal for SEO…) and make sure your website is easily accessible from computers, mobile devices, and tablets. The right keywords – Think about words that people are searching for while in the purchasing state of mind. The more keywords strung together, the better; then you’re tapping into the right customers. Content – Make sure you have high quality content that’s easy to read and speaks to the customer (Contact me if you need assistance in this area! 😉 Links – Try to build links with other websites as much as possible! See below for more info on back-links. Marketing – Make sure you’re creating ongoing content via blogs, and focusing on relationship building to find opportunities for back-links, as well as keeping up with your...

Communication is KEY!

As a fellow small business owner, I love supporting other small businesses by purchasing their products or using their services – and/or referring them to others. However, for one-man and one-woman businesses it is SO important to provide top customer service to make you stand out from the rest, with great communication being at the top of the list. But unfortunately, this doesn’t always occur. I’ve dealt with a few small businesses recently and have experienced a lot of communication issues. I’m a very patient and forgiving person, but these experiences have left a bad taste in my mouth. I’m hoping you, dear reader, don’t let the communication side of things fall away! One small business I dealt with had fantastic communication and customer service in the initial stages. But then after paying all this money upfront (and it wasn’t a cheap expense) it then took months and months to receive the products purchased – and I had to keep following up and threatening to go to the Department of Fair Trading when all communication dropped off completely. I later found out that there had been lots of personal issues and fire damage to the original batch of products. I would have totally understood IF I had AT LEAST received an SMS to tell me about the delay. But to not communicate with the customer and provide updates was totally ‘not cool’. Another business owner came out to our home to provide a service. She gave us some great ideas and we all went away feeling inspired and waited for her to touch base with us about the next steps....

Blogging Basics

I often have small business owners approach me and ask about blogging. They know they should be doing it, but it often falls upon the never ending to-do list (see my blog post about procrastination) and it just doesn’t happen. Some people have the issue of writing too much and never know what should be included and what should be left out. Others struggle with just getting started! Which topics should they be writing about? What do people actually want to read about? How long should the post be? How frequent should the blogs be uploaded? So many questions, which usually lead to freakout and massive procrastination. Blogging for business is a massive topic and all content marketers have a different perspective. But I’m going to break it down for you based on how I see blogging. Getting started Start with a brainstorm/mind-map/thought bubble etc with all the possible topics you could write about. Think about everything including your WHY?, frequently asked questions, a breakdown of how your services work/run or the processes involved in preparing your products. Why did you start your business? Is there anything topical in the media right now that impacts on or relates to your business? (If you need any more help with coming up with ideas, book me in for a blogging brainstorm session here!) Create a plan of blog posts for the next 1-2 months. I recommend weekly blogs – it’s not too frequent that subscribers get annoyed with you, yet you still stay on their radar. It also maintains your blogging momentum! Really breakdown all of your topics – don’t try to squeeze more than...