Powerful SEO Advice from Kate Toon – Sydney’s famous copywriter!

Last Tuesday, I attended a local networking event – with another fantastic topic: Search Engine Optimisation. The session was led by one of Sydney’s most well-known copywriters (I’ll get there one day…), Kate Toon! I admit that I was a little bit starstruck – as Kate’s name has popped up frequently during multiple Google searches for copywriting advice, updates, and courses (www.katetooncopywriter.com.au). So I knew she’d have valuable advice to offer! While I won’t go into all the tips and tricks she spoke about on the evening (you’ll need to check out her courses for that!), I did want to share with you some of my key learnings, which you’ll see below! 6 Basic Steps to SEO Success Having a solid website – Ensure that it’s set up in the right platform (Kate gives WordPress a big tick of approval, but says that the set up of Wix isn’t ideal for SEO…) and make sure your website is easily accessible from computers, mobile devices, and tablets. The right keywords – Think about words that people are searching for while in the purchasing state of mind. The more keywords strung together, the better; then you’re tapping into the right customers. Content – Make sure you have high quality content that’s easy to read and speaks to the customer (Contact me if you need assistance in this area! 😉 Links – Try to build links with other websites as much as possible! See below for more info on back-links. Marketing – Make sure you’re creating ongoing content via blogs, and focusing on relationship building to find opportunities for back-links, as well as keeping up with your...

Communication is KEY!

As a fellow small business owner, I love supporting other small businesses by purchasing their products or using their services – and/or referring them to others. However, for one-man and one-woman businesses it is SO important to provide top customer service to make you stand out from the rest, with great communication being at the top of the list. But unfortunately, this doesn’t always occur. I’ve dealt with a few small businesses recently and have experienced a lot of communication issues. I’m a very patient and forgiving person, but these experiences have left a bad taste in my mouth. I’m hoping you, dear reader, don’t let the communication side of things fall away! One small business I dealt with had fantastic communication and customer service in the initial stages. But then after paying all this money upfront (and it wasn’t a cheap expense) it then took months and months to receive the products purchased – and I had to keep following up and threatening to go to the Department of Fair Trading when all communication dropped off completely. I later found out that there had been lots of personal issues and fire damage to the original batch of products. I would have totally understood IF I had AT LEAST received an SMS to tell me about the delay. But to not communicate with the customer and provide updates was totally ‘not cool’. Another business owner came out to our home to provide a service. She gave us some great ideas and we all went away feeling inspired and waited for her to touch base with us about the next steps....

Blogging Basics

I often have small business owners approach me and ask about blogging. They know they should be doing it, but it often falls upon the never ending to-do list (see my blog post about procrastination) and it just doesn’t happen. Some people have the issue of writing too much and never know what should be included and what should be left out. Others struggle with just getting started! Which topics should they be writing about? What do people actually want to read about? How long should the post be? How frequent should the blogs be uploaded? So many questions, which usually lead to freakout and massive procrastination. Blogging for business is a massive topic and all content marketers have a different perspective. But I’m going to break it down for you based on how I see blogging. Getting started Start with a brainstorm/mind-map/thought bubble etc with all the possible topics you could write about. Think about everything including your WHY?, frequently asked questions, a breakdown of how your services work/run or the processes involved in preparing your products. Why did you start your business? Is there anything topical in the media right now that impacts on or relates to your business? (If you need any more help with coming up with ideas, book me in for a blogging brainstorm session here!) Create a plan of blog posts for the next 1-2 months. I recommend weekly blogs – it’s not too frequent that subscribers get annoyed with you, yet you still stay on their radar. It also maintains your blogging momentum! Really breakdown all of your topics – don’t try to squeeze more than...

Did procrastination lead you here?

Yes, I found myself procrastinating about writing a blog post about procrastination. It makes sense, right? After giving birth to my gorgeous second daughter, Indiana Mae, seven months ago, I admit that I’ve had my hands full. But I started taking on work again mid February. And it is now mid May and I’m only now starting to work on my business again – rather than just in it. This blog post is the first step! I attended a business workshop last night about ‘Overcoming Procrastination’ (shout out to Cynthia Painter from ‘Create Action Now‘ who led the workshop!*), and it made me acknowledge and accept that I have, in fact, been procrastinating about getting my blog and e-newsletter back underway. As a content marketer, I know the importance of keeping these going – and although I could say that life is crazy with two little girls, a business, and running a household, I can’t actually say that I haven’t had the time to get back into the swing of things. I was just making excuses or distracting myself with important things like…you know, Facebook. Or starting a second business…*ahem* Jamberry… But it’s time to change things around – and I thought I’d kickstart with the topic of procrastination since many of you are best friends with this state of mind. Sure, the fact you may procrastinate about preparing blogs or writing web copy does help my business – but I’d like to help you out on a more personal level by sharing some of the key points I learnt last night! I’m not going to replicate Cynthia’s fabulous presentation, but...