Blogging Basics

I often have small business owners approach me and ask about blogging. They know they should be doing it, but it often falls upon the never ending to-do list (see my blog post about procrastination) and it just doesn’t happen. Some people have the issue of writing too much and never know what should be included and what should be left out. Others struggle with just getting started! Which topics should they be writing about? What do people actually want to read about? How long should the post be? How frequent should the blogs be uploaded? So many questions, which usually lead to freakout and massive procrastination. Blogging for business is a massive topic and all content marketers have a different perspective. But I’m going to break it down for you based on how I see blogging. Getting started Start with a brainstorm/mind-map/thought bubble etc with all the possible topics you could write about. Think about everything including your WHY?, frequently asked questions, a breakdown of how your services work/run or the processes involved in preparing your products. Why did you start your business? Is there anything topical in the media right now that impacts on or relates to your business? (If you need any more help with coming up with ideas, book me in for a blogging brainstorm session here!) Create a plan of blog posts for the next 1-2 months. I recommend weekly blogs – it’s not too frequent that subscribers get annoyed with you, yet you still stay on their radar. It also maintains your blogging momentum! Really breakdown all of your topics – don’t try to squeeze more than...

Did procrastination lead you here?

Yes, I found myself procrastinating about writing a blog post about procrastination. It makes sense, right? After giving birth to my gorgeous second daughter, Indiana Mae, seven months ago, I admit that I’ve had my hands full. But I started taking on work again mid February. And it is now mid May and I’m only now starting to work on my business again – rather than just in it. This blog post is the first step! I attended a business workshop last night about ‘Overcoming Procrastination’ (shout out to Cynthia Painter from ‘Create Action Now‘ who led the workshop!*), and it made me acknowledge and accept that I have, in fact, been procrastinating about getting my blog and e-newsletter back underway. As a content marketer, I know the importance of keeping these going – and although I could say that life is crazy with two little girls, a business, and running a household, I can’t actually say that I haven’t had the time to get back into the swing of things. I was just making excuses or distracting myself with important things like…you know, Facebook. Or starting a second business…*ahem* Jamberry… But it’s time to change things around – and I thought I’d kickstart with the topic of procrastination since many of you are best friends with this state of mind. Sure, the fact you may procrastinate about preparing blogs or writing web copy does help my business – but I’d like to help you out on a more personal level by sharing some of the key points I learnt last night! I’m not going to replicate Cynthia’s fabulous presentation, but...

Influential Business Books for Mums (and Dads!)

There are two books in my office library that have provided fantastic guidance upon starting my own content marketing business. And I’ll probably read them again after my second child is born (due in 3 weeks!) as a refresher course for when I return to the computer with a baby wrapped around me, cooing from the bouncer, or sleeping soundly in his or her cot (wishful thinking, I know!). So if you’re a mum (or dad!) and about to start your own business or about to transition to a life juggling a business and a baby and/or toddler, you might wish to check out the publications below.* How to create your own successful & profitable business from home – By Peace Mitchell and Katy Garner (Ausmumpreneur) Upon starting my business journey, I checked out the AusMumpreneur website for guidance and tried out one of their free online courses so I had some idea of what to do and which direction to take. I then learnt about their recently published book, which contains an assortment of advice from already-established Australian ‘mumpreneurs’. Upon receiving my own copy, I went a bit ‘underline crazy’ (remember the days at school when you were taught NOT to write or draw in books? I still feel a bit naughty doing it…) with all of the highly valuable information. So I reckon that you’ll probably find this publication useful too. Print and e-book versions are available. Find out more Business and Baby at Home – A Set-Up and Survival Guide for Mums – By Sarah O’Bryan I had the privilege of attending a networking evening where Sarah was guest speaking (if you haven’t...

My Journey – From Telesales to Content Marketing

During my career and business start-up journey, I have had many questions. Such as: Which path is the right one for me? How can I ensure that I’m successful in the future? Is it possible to be satisfied in my working life – while still having happy and healthy relationships with my children? These questions are probably typical – for both women and men – for anyone who is driven in life. Personally, as someone who always dreamed of a journalistic/communications career, I found myself stuck in a rut when my first job out of uni was a B2B telesales job – and I had no idea how I was going to get onto the path that I actually wanted. But somehow, from seeking internal opportunities to grow my skill set, I then moved onto an internal sales communications role where I worked on fact files, sales newsletters, and helped developed a sales intranet; skills that helped me to land my next job in a not-for-profit communications role. In the new role, I learnt further skills that lead to another job – marketing communications at a university. Then, in that job, I built more knowledge about marketing and social media, As a result, I ultimately built up the confidence to start Write Time Marketing! As I like to tell those who have freshly-graduated from uni; never underestimate where you start out. Just keep looking for opportunities. For example, by starting out in B2B telesales, I learnt how to speak to various business people from Joe the Plumber to Jill the Accountant. I took pride in my sales communications with them and ensured...