It’s never too late…

I know I’ve been behaving like many tradespeople out there who, while they may be experts in what they do, often let their own projects lapse at home. So here I am – working hard on the content marketing for my clients, but my own blog, e-newsletter, and Facebook account have dropped off the radar. I know what needs to be done, but it simply hasn’t happened. I’ve watched fellow businesswomen around me achieve awesome things like launching podcasts, appearing on live television, and getting published in all sorts of publications, and felt that I’ve somehow been left behind. But it’s never too late. And I need to be kind to myself. This year, I only returned to work from Maternity Leave in July, and my key focus was about re-adjusting to a life with two kids and work. I could never have predicted that my passion for Jamberry nail products, which was only meant to be a hobby side business, turned into so much more. But I had to follow my heart. What was inspiring me? Challenging me? This year, it ended up being Jamberry. And I know it will all have a positive impact on Write Time Marketing in the long run. I have gotten back in touch with my sales side (I worked in online sales many moons ago) and learnt ways of stepping out of my comfort zone to speak and mingle with people I have never met before. I’ve learnt new ways to create engagement in a Facebook group environment, picked up customer service techniques, and gotten ideas of how to make customers feel special...

Guest Blog – Reset, refresh and get your results

Hi readers! I’m excited to bring you another guest blog – this time from Cynthia Painter from Create Action Now who is a Mindset Coach and Trainer, following a very insightful workshop I attended recently. You can read my blog post on the workshop here. How are you tracking with your goals this year? Are you constantly questioning and doubting yourself when trying something new? Cynthia explains that reflection and determination are key with her yummy ‘spag bol’ example. Now over to Cynthia! So last time Leanne and I spoke, I was talking about eating your Brussel Sprouts first as a way to overcome procrastination. So today I’m talking about Spaghetti Bolognese. Okay, I love a good ‘Spag Bol’ and I grew up with my mum (English, not Italian) making it from time to time. It’s a good easy meal that is generally a hit, right? As I became an adult, I also added it to my repertoire of meals and my kids love it. So why am I mentioning it? Well, over time I’ve added things to it. I’ve looked at what it is important in my life, like health and eating healthy, and noticed that it was a little lacking. So I started adding vegetables (I can hear the gasps!).  The family didn’t mind too much and it became the norm. Then I realised that my metabolism isn’t what it used to be. So I joined a health program, and one day there was a new recipe for Bolognese. The sauce was different, the qualities were different, and sometimes it didn’t have any pasta!!!! How in the world was I...

Powerful SEO Advice from Kate Toon – Sydney’s famous copywriter!

Last Tuesday, I attended a local networking event – with another fantastic topic: Search Engine Optimisation. The session was led by one of Sydney’s most well-known copywriters (I’ll get there one day…), Kate Toon! I admit that I was a little bit starstruck – as Kate’s name has popped up frequently during multiple Google searches for copywriting advice, updates, and courses (www.katetooncopywriter.com.au). So I knew she’d have valuable advice to offer! While I won’t go into all the tips and tricks she spoke about on the evening (you’ll need to check out her courses for that!), I did want to share with you some of my key learnings, which you’ll see below! 6 Basic Steps to SEO Success Having a solid website – Ensure that it’s set up in the right platform (Kate gives WordPress a big tick of approval, but says that the set up of Wix isn’t ideal for SEO…) and make sure your website is easily accessible from computers, mobile devices, and tablets. The right keywords – Think about words that people are searching for while in the purchasing state of mind. The more keywords strung together, the better; then you’re tapping into the right customers. Content – Make sure you have high quality content that’s easy to read and speaks to the customer (Contact me if you need assistance in this area! 😉 Links – Try to build links with other websites as much as possible! See below for more info on back-links. Marketing – Make sure you’re creating ongoing content via blogs, and focusing on relationship building to find opportunities for back-links, as well as keeping up with your...

Communication is KEY!

As a fellow small business owner, I love supporting other small businesses by purchasing their products or using their services – and/or referring them to others. However, for one-man and one-woman businesses it is SO important to provide top customer service to make you stand out from the rest, with great communication being at the top of the list. But unfortunately, this doesn’t always occur. I’ve dealt with a few small businesses recently and have experienced a lot of communication issues. I’m a very patient and forgiving person, but these experiences have left a bad taste in my mouth. I’m hoping you, dear reader, don’t let the communication side of things fall away! One small business I dealt with had fantastic communication and customer service in the initial stages. But then after paying all this money upfront (and it wasn’t a cheap expense) it then took months and months to receive the products purchased – and I had to keep following up and threatening to go to the Department of Fair Trading when all communication dropped off completely. I later found out that there had been lots of personal issues and fire damage to the original batch of products. I would have totally understood IF I had AT LEAST received an SMS to tell me about the delay. But to not communicate with the customer and provide updates was totally ‘not cool’. Another business owner came out to our home to provide a service. She gave us some great ideas and we all went away feeling inspired and waited for her to touch base with us about the next steps....