Ep3: Cynthia Painter – Voice, Visibility, and Profitability – Why your voice matters
Increase your visibility to increase trust and authority Are you making your voice heard in your business? No, I’m not talking about water cooler conversations with colleagues. I’m talking about putting yourself out there so your ideal clients hear your voice...
Ep2: Sarah Keen – The Power of Photography in Small Business & Networking
How to effectively use photography in your business How are you utilising photography in your marketing strategy? Do your photos illuminate your authentic self and highlight what your business is all about - including your values and purpose? And when is it okay to...
E1: Building a blog-friendly business
The importance of business blogging In today’s episode of Marketing & Me, I’m talking about how to build a blog-friendly business. This is a subject close to my heart, since business blogging is one of my key offerings at Write Time Marketing. If you’re...
E0: Introduction to the Marketing & Me Podcast
Who is Leanne Shelton and what is the Marketing & Me Podcast all about? About Leanne Shelton Throughout her career, Leanne Shelton has gained vast experience in journalism, marketing, communications, events, and B2B sales. She has worked in both...
2019 – The Good, The Bad, and The Exciting!
Write Time Marketing's 2019 Year in Review It's that time of year again. When you look back on everything you've achieved - but forgotten. You revisit lessons learnt and changes made. And, with these things in mind, you make plans for the fresh new year ahead....
Are blogs still relevant?
Do people still read blogs - or are we wasting our time? Great question. As someone who thoroughly enjoys writing and coaching fellow business owners about blogging, I think blogs are still relevant. However, in an ever-changing digital world where our...
What’s the future of libraries in the digital age?
The relevance of libraries in the 21st century After visiting Whitlam Library in Cabramatta, NSW recently, I learnt there's a strong future for libraries in the digital age. They're not just... about housing books anymore. They're not just... a quiet space to...
Keywords Everywhere becomes a paid browser extension
An Important Update for Keywords Everywhere If you're like me, the Keywords Everywhere Chrome extension (or Firefox add-on) is a tool I use on a regular basis. Especially when writing blogs or website content for clients. It's just so easy to use and discover...
10 terrifying (but terrific) ways to market your copywriting business
This post was originally posted on The Clever Copywriting School website - and was aimed at fellow copywriters. However, most of the tips are relevant for most small business owners. How to win more clients in a competitive industry Not everyone can write well. But...
#CopyCon19 – The conference that felt like a reunion
My key highlights of #CopyCon19 I recently attended CopyCon19, Australia's Copywriting Conference, in Melbourne and had the most incredible time! Organised by my copy idol, Kate Toon, and her hardworking sidekick, Leanne Woff, the event aimed...
The process of writing: A guide to doing it right
The 4 main aspects of the writing process Guest blog by Hugo Whitehead (GradeProof) Everyone approaches the writing process in different ways. Some like to freestyle, others prefer to meticulously plan. Purpose, audience, style, tone, structure all shape your content...
How to deal with old blog posts
When it comes to marketing, you’ve probably heard the words ‘content is king’ on multiple occasions. So you continually pump out fresh new blogs in the quest to have your products and services found. But what happens to your old blogs? Do they just sit there,...
