by Leanne Shelton | May 10, 2019 | Events, General Copywriting
My key highlights of #CopyCon19 I recently attended CopyCon19, Australia’s Copywriting Conference, in Melbourne and had the most incredible time! Organised by my copy idol, Kate Toon, and her hardworking sidekick, Leanne Woff, the event aimed to both educate and...
by Leanne Shelton | Apr 17, 2019 | General Copywriting, Guest Blogs
The 4 main aspects of the writing process Guest blog by Hugo Whitehead (GradeProof) Everyone approaches the writing process in different ways. Some like to freestyle, others prefer to meticulously plan. Purpose, audience, style, tone, structure all shape your content...
by Leanne Shelton | Feb 8, 2019 | Blogging
When it comes to marketing, you’ve probably heard the words ‘content is king’ on multiple occasions. So you continually pump out fresh new blogs in the quest to have your products and services found. But what happens to your old blogs? Do they just sit there,...
by Leanne Shelton | Jan 31, 2019 | Business and Self Development
Do you need to work overtime to run a successful business? Do you feel overwhelmed with your workload – and find yourself working late at night to get stuff done? Are you trying to cram too much work in – or procrastinating too often? We’ve all heard...
