Ep71 – Silvana Patrick: Perfecting your personal branding in style
Creating your own brand through styling Like it or not, first impressions matter. Yes, even though we’re told to avoid judging a book by its cover, it’s human instinct to make instant judgements when we meet a person for the first time. We’re looking at how...
Ep70 – Chantal Gerardy: Facebook Selling 101 – Without the Ads
Advertising your business on Facebook Are you using Facebook to promote your business and attract more leads? Who isn’t right? But are you doing it effectively? And are you doing a good job with the organic stuff - in other words, showing up and building a...
Ep69 – Leanne Shelton: Content Strategy 101
All you need to know about Content Marketing Strategy In recent podcasts, I’ve mentioned the fact that I’m moving more and more into the content marketing strategy space. Yes, I’m still doing the copywriting stuff - along with the help from other high-quality...
Ep68 – Clare Wood: Scaling your health and wellness business from 6 to 7 figures
How to manage and multiply the zeroes in your business' account Money. That thing that’s often stereotyped as "the root of all evil". With many of us feeling that if you love making money, then you’re probably not a nice person - or some distrustful scum who's...
Ep67: Kara Stokes – Top 5 common content mistakes by health and wellness businesses
Things to avoid when creating content for fitness-related businesses If you looked at the title of this episode, you would see it’s another guest episode. Yet I’m talking to another health and wellness copywriter - Kara Stokes. You might be thinking ‘Leanne,...
Ep66 – Annelise Worn: What is relationship marketing?
How to successfully build and maintain relationships with your customers Are you forming real relationships with your potential and current customers?Or are you only really touching base when you’re keen to make a sale or upsell them? Think of it this way -...
Ep65 – Robyn Hawke: Improve your profit with your physical environment
A good workspace for better income Are you thinking of moving into a bigger salon or clinic? Or maybe you’re finally making the move from that tiny spare room in your home into a space that can accommodate future growth? Whatever the situation, there’s some...
Ep64 – Nikhil Rughani: Uncovering direct response marketing and copywriting
Attracting sales with the right words How much effort are you putting into the headlines of your marketing collateral, blogs, emails, and job advertisements? Are you just throwing together some boring words that summarise the content? Or are you doing research...
Ep63 Kym Heffernan – Engaging digital strategies for business growth
Digital strategies for your sales journey Are you constantly trying to reach out to new clients? Or are you nurturing the leads currently in your sales funnel? Actually, scrap that. Not sales funnel. Let’s say sales journey. It feels nicer when you put it that...
Ep62 – Yogita Ridgley: Understanding Dyslexia and Neurodiversity
Understanding Dyslexia Are you someone that struggles with Dyslexia? Or maybe you work with someone who does? Or maybe it’s looking like your child has the condition? It’s interesting to note that one in five people have Dyslexia - but it continues to be...
Ep61 – Catherine Leung: Ensuring confidence – inside and out
Improve your self-esteem to live your best life On a scale from 1 to 10, how confident are you? If it’s on the lower end of the scale, you’re not alone. Maybe it’s the result of comparing yourself to others on social media, or from flicking through those glossy...
Ep60 – Darren Saul: Podcasting for brand-building
Promoting yourself through podcast Have you ever thought about starting a podcast - but wonder if it’s all worth the effort? Or maybe you’re super eager to get onboard - but feel there are already so many talented people out there with podcasts, who are all talking...
