10 Key Learnings from CopyCon18
On Saturday 5 May 2018, I experienced a very exhilarating (and exhausting!) day at the second annual CopyCon 2018 event. What is CopyCon? Great question! It's a conference organised by SEO expert, copywriter, and founder of The Clever Copywriting School, Kate Toon,...
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Why I hate the word ‘Hustle’
After spending a year in a network marketing business, I heard the word ‘hustle’ a fair bit. But I could never bring myself to actually use the word. It has always given me an icky vibe. Avoid the desperation of hustling – create a good marketing plan!
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5 Reasons to Invest in Yourself
If you are a business owner, I want to ask you this - when did you last invest into your own self-development? Is it something that you do on an ongoing basis - and don't think twice about the time and money? Or is it something that you "never have the time for" or...
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4 ways to overcome Facebook’s 2018 algorithm update
Have you heard about the recent ‘Meaningful Interactions’ update with Facebook? Are you aware of how your business will be affected? Since 11 January 2018, Facebook is now prioritising posts that create meaningful conversations, especially those from family and...
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What Can You Achieve In 100 Days?
What are your goals for 2018? Do you have any pie-in-the-sky dreams that you'd love to achieve? Or something that seems reasonable to achieve, but life (or Miss Procrastination!) keeps throwing things your way, so you never get the chance to start? What if I told you...
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6 Predictions for Email Marketing in 2018
I am a bit of an English nerd - and love everything to do with the written word and content marketing (obviously!). So I love reading annual prediction articles that highlight the trends to look out for that relate to these areas of my expertise and passion. I came...
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It’s never too late…
I know I've been behaving like many tradespeople out there who, while they may be experts in what they do, often let their own projects lapse at home. So here I am - working hard on the content marketing for my clients, but my own blog, e-newsletter, and Facebook...
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Powerful SEO Advice from Kate Toon – Sydney’s famous copywriter!
Last Tuesday, I attended a local networking event - with another fantastic topic: Search Engine Optimisation. The session was led by one of Sydney's most well-known copywriters (I'll get there one day...), Kate Toon! I admit that I was a little bit starstruck - as...
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Communication is KEY!
As a fellow small business owner, I love supporting other small businesses by purchasing their products or using their services - and/or referring them to others. However, for one-man and one-woman businesses it is SO important to provide top customer service to make...
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Tips for Beginner Blogging
I often have small business owners approach me and ask about blogs. They know they should be blogging, but it often falls upon the never ending to-do list (see my blog post about procrastination) and it just doesn't happen. Where do I start? Do you...
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