by Leanne Shelton | Jan 10, 2021 | General Copywriting, Podcast
Guide to finding your brand voice Do you have a clear, consistent brand voice? And do you have a tone of voice document to refer to when writing your content and emails? Or are you thinking, Leanne, what the hell are you on about?! If this is a new topic for you, then...
by Leanne Shelton | Dec 28, 2020 | Business and Self Development, General Copywriting, Podcast
Recap of Marketing & Me’s Podcast Journey So here we are – at the end of 2020. What a year, huh? While it hasn’t been a full year since I started this podcast – as that’s another month away – I thought this was the perfect time of...
by Leanne Shelton | Oct 1, 2019 | Blogging, General Copywriting, Marketing Trends
An Important Update for Keywords Everywhere If you’re like me, the Keywords Everywhere Chrome extension (or Firefox add-on) is a tool I use on a regular basis. Especially when writing blogs or website content for clients. It’s just so easy to use...
by Leanne Shelton | May 10, 2019 | Events, General Copywriting
My key highlights of #CopyCon19 I recently attended CopyCon19, Australia’s Copywriting Conference, in Melbourne and had the most incredible time! Organised by my copy idol, Kate Toon, and her hardworking sidekick, Leanne Woff, the event aimed to both educate and...
by Leanne Shelton | Apr 17, 2019 | General Copywriting, Guest Blogs
The 4 main aspects of the writing process Guest blog by Hugo Whitehead (GradeProof) Everyone approaches the writing process in different ways. Some like to freestyle, others prefer to meticulously plan. Purpose, audience, style, tone, structure all shape your content...
by Leanne Shelton | Oct 28, 2018 | General Copywriting
Do you know what a ‘copywriter’ is? If not, don’t be embarrassed. When I started my business, I called myself a ‘content marketer’ – but that was often met with blank expressions. So I started calling myself a...
