by Leanne Shelton | Jul 3, 2022 | Blogging, General Copywriting, Guest Blogs, Podcast, Self care, Social Media
The power of positive PR When growing a business on a budget, Facebook and Google ads aren’t always an affordable option for advertising.This is where Public Relations – or PR – comes in.It’s actually free to get – but you gotta know how to...
by Leanne Shelton | Jun 7, 2022 | #Businesstips, Blogging, Business tips, General Copywriting, Guest Blogs, Podcast, Website Copy
My life as a content marketing strategist and a copywriter “Leanne has a career experience in journalism, marketing, internal communications, events, and B2B sales in corporate, government, and not-for-profit roles. With over 15 years of writing and editorial...
by Leanne Shelton | Aug 21, 2019 | Business and Self Development, Guest Blogs
This post was originally posted on The Clever Copywriting School website – and was aimed at fellow copywriters. However, most of the tips are relevant for most small business owners. How to win more clients in a competitive industry Not everyone can write well....
by Leanne Shelton | Apr 17, 2019 | General Copywriting, Guest Blogs
The 4 main aspects of the writing process Guest blog by Hugo Whitehead (GradeProof) Everyone approaches the writing process in different ways. Some like to freestyle, others prefer to meticulously plan. Purpose, audience, style, tone, structure all shape your content...
by Leanne Shelton | Sep 18, 2017 | Guest Blogs
I’m excited to bring you a guest blog – this time from Cynthia Painter from Create Action Now who is a Mindset Coach and Trainer, following a very insightful workshop I attended recently. You can read my blog post on the workshop here. Today I’m going to...
by Leanne Shelton | Jun 27, 2017 | Blogging, Business and Self Development, Guest Blogs
Last Tuesday, I attended a local networking event – with another fantastic topic: Search Engine Optimisation. The session was led by one of Sydney’s most well-known copywriters (I’ll get there one day…), Kate Toon! I admit that I was a little...