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What is a copywriter?

What is a copywriter?

by Leanne Shelton | Oct 28, 2018 | Blogging, Business, Content Marketing, Uncategorised, Webcopy

Do you know what a ‘copywriter’ is? If not, don’t be embarrassed. When I started my business, I called myself a ‘content marketer’ – but that was often met with blank expressions. So I started calling myself a...
What Can You Achieve In 100 Days?

What Can You Achieve In 100 Days?

by Leanne Shelton | Feb 8, 2018 | Business, Content Marketing, Webcopy

What are your goals for 2018? Do you have any pie-in-the-sky dreams that you’d love to achieve? Or something that seems reasonable to achieve, but life (or Miss Procrastination!) keeps throwing things your way, so you never get the chance to start? What if I...
How to optimise your website content

How to optimise your website content

by Leanne Shelton | Dec 28, 2015 | Blogging, Content Marketing, Webcopy

Welcome to Week 5 of ‘Write Well for Web’ Series – where I am providing some vital tips for writing compelling copy for your business website! In case you missed it, here are the previous blog entries – Week 1 – Know Your Audience and Speak to them Week 2 – Keep Your...
The importance of proofreading and editing

The importance of proofreading and editing

by Leanne Shelton | Dec 21, 2015 | Content Marketing, Webcopy

Welcome to Week 4 of ‘Write Well for Web’ Series – where I am providing some vital tips for writing compelling copy for your business website! In case you missed it, here are the previous blog entries – Week 1 – Know Your Audience and Speak to them Week 2 – Keep Your...
Why do I need a strong call to action?

Why do I need a strong call to action?

by Leanne Shelton | Dec 14, 2015 | Content Marketing, Webcopy

Welcome to Week 3 of ‘Write Well for Web’ Series – where I am providing some vital tips for writing compelling copy for your business website! In case you missed it, here are the previous blog entries – Week 1 – Know Your Audience and Speak to them Week 2...
Why you need to keep your copy relevant

Why you need to keep your copy relevant

by Leanne Shelton | Dec 7, 2015 | Content Marketing, Webcopy

Welcome to Week 2 of ‘Write Well for Web Series’ – where I am providing some vital tips for writing compelling copy for your business website! In case you missed it, click here to read about Week 1 – Know Your Audience and Speak to them This week, we’re...
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Recent Posts

  • How to deal with old blog posts
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  • 2018 – Year in Review
  • 5 tips to improve your networking skills
  • 7 productive actions when business goes quiet
  • What is a copywriter?
  • Are we over-committing ourselves?
  • Become friends with Imposter Syndrome
  • 5 Reasons To Stop Procrastinating About e-Newsletters
  • The 2 key benefits of blogging
  • 10 Key Learnings from CopyCon18
  • Why I hate the word ‘Hustle’
  • 5 Reasons to Invest in Yourself
  • 4 ways to overcome Facebook’s 2018 algorithm update
  • What Can You Achieve In 100 Days?
  • 6 Predictions for Email Marketing in 2018
  • It’s never too late…
  • Guest Blog – Reset, refresh and get your results
  • Powerful SEO Advice from Kate Toon – Sydney’s famous copywriter!
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