The importance of proofreading and editing

The importance of proofreading and editing

Welcome to Week 4 of ‘Write Well for Web’ Series – where I am providing some vital tips for writing compelling copy for your business website! In case you missed it, here are the previous blog entries – Week 1 – Know Your Audience and Speak to them Week 2 – Keep Your...
Why do I need a strong call to action?

Why do I need a strong call to action?

Welcome to Week 3 of ‘Write Well for Web’ Series – where I am providing some vital tips for writing compelling copy for your business website! In case you missed it, here are the previous blog entries – Week 1 – Know Your Audience and Speak to them Week 2...
Why you need to keep your copy relevant

Why you need to keep your copy relevant

The importance of keeping the customer in mind Yes, it may sound obvious – ideally, you should avoid filling your webpages with marketing hype and jargon. If you’re trying to decide upon what type of copy you should include, you need to ask yourself – What...

Know your audience and speak to them

On your website, you want to start a conversation with your audience – as you would in real-life – and persuade them to take action. If you don’t fully understand who your audience is, then that’s the first step to take. Who is your ideal reader? Apart from thinking...