How to effectively use photography in your business

How are you utilising photography in your marketing strategy?
Do your photos illuminate your authentic self and highlight what your business is all about – including your values and purpose?
And when is it okay to take selfies versus posed shots at networking events?

We’ll answer these questions and more in today’s episode – where I’m chatting with Sarah Keen from Light Her Lantern on the topic ‘The Power of Photography in Small Business and Networking.

About Sarah Keen

Sarah Keen has been a trainer, strategist and mentor for 14 years, and a photographer for six years. In 2019, she decided to combine her passions and focus exclusively on photography for women who run their own businesses – namely lifestyle, headshots, products, events and candid portraiture.

Sarah is passionate about meaningful visibility – supporting women to build confidence in themselves, their purpose and goals through authentic, genuine and insightful marketing. She believes that every woman is a teacher, and can offer valuable life, commercial and educational knowledge through photos, words and film. Sitting with her clients and learning their stories is an essential part of Sarah’s process before she picks up the camera. She believes that wisdom, determination, sass, joy and humility are what makes a face attractive and engaging to her clients’ target markets.

Sarah lives in the Blue Mountains and has 2 boys aged 2 and 4. Her business is called Light Her Lantern, and she predominantly shares her work on Facebook.

 

Connect with Sarah

You can find her doing Facebook Lives and celebrating her clients at facebook.com/lightherlantern

Here are some gorgeous samples of her work –

 

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