All you need to know about Content Marketing Strategy
In recent podcasts, I’ve mentioned the fact that I’m moving more and more into the content marketing strategy space.
Yes, I’m still doing the copywriting stuff – along with the help from other high-quality copywriters – but I’m keen to put more weight behind the strategy side of things.
Because if you don’t have a marketing strategy in place before seeking assistance from a copywriter for your website copy, blogs, email sequences, whatever – you’re at risk of purely ticking a box and not actually achieving what you set out to do.
And that’s attracting and retaining more clients, right?
But I realise that some people have no idea what I mean by the words ‘content marketing’.
This episode is well overdue – and I apologise for that.
So today, I’m going to break it all down and explain what content marketing is – and how it works in your health and wellness business.
Let’s jump in!
ABOUT LEANNE SHELTON
Throughout her career, Leanne Shelton has gained vast experience in journalism, marketing, communications, events, and B2B sales. She has worked in both corporate and not-for-profit roles, but since starting Write Time Marketing in 2014, Leanne has found her true calling.
A self-proclaimed English nerd at heart, Leanne is extremely passionate about the written word and loves working with Health & Wellness business owners to prepare effective content marketing strategies to best suit their target audiences. Even though she has dabbled in all forms of copywriting, Leanne specialises in business blogging as she loves the capacity to form ongoing relationships with her clients.
While some business owners choose to outsource their blogs to Leanne to write, others prefer to take the DIY approach and learn about the art via training opportunities online, face-to-face, and her podcast ‘Marketing & Me’.
Outside the office, Leanne enjoys dancing, reading, listening to inspiring podcasts, and spending quality time with her husband and two young daughters.
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