Reaching people outside your network via media releases
Do you have an exciting program or event launch you’d love to share with the world?
Or maybe you or someone you know has reached an important milestone or experienced an exciting achievement in their business?
Sure, you can promote it across your socials and e-newsletter.
But if you want people outside your network to hear the news, you need it picked up by a journalist.
And that’s where media releases come in.
I’ve been writing a bunch of these lately, so I thought I’d take this opportunity to explain how to write a media release that makes an impact.
Let’s jump in!
ABOUT LEANNE SHELTON
Throughout her career, Leanne Shelton has gained vast experience in journalism, marketing, communications, events, and B2B sales. She has worked in both corporate and not-for-profit roles, but since starting Write Time Marketing in 2014, Leanne has found her true calling.
A self-proclaimed English nerd at heart, Leanne is extremely passionate about the written word and loves working with Health & Wellness business owners to prepare effective content marketing strategies to best suit their target audiences. Even though she has dabbled in all forms of copywriting, Leanne specialises in business blogging as she loves the capacity to form ongoing relationships with her clients.
While some business owners choose to outsource their blogs to Leanne to write, others prefer to take the DIY approach and learn about the art via training opportunities online, face-to-face, and her podcast ‘Marketing & Me’.
Outside the office, Leanne enjoys dancing, reading, listening to inspiring podcasts, and spending quality time with her husband and two young daughters.
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