A Marketing Podcast for Health and Wellness
The Marketing & Me Podcast is hosted by Leanne Shelton – Health and Wellness Copywriter and Content Coach.
If you’re eager to grow your Health and Wellness business via effective marketing methods – while maintaining your OWN health and wellness at the same time – this podcast is for you!
Featuring a blend of solo and guest speaking episodes, get ready to be inspired with marketing and business development tips, as well as learn about the various health and self-care options out there.
Check out links to the episodes show notes below.
You are also invited to join the Marketing & Me Podcast Facebook group here.
Ep74 – Elena Bytch – Tax Planning made easy
How to be prepared for tax season
I know it’s not everyone’s favourite topic – but as business owners it’s essential to be across it.
Especially if you don’t want a massive, unexpected tax bill at tax return time.
And nobody wants that!
Today, I’m chatting with Elena Bytch from Prism Accounting about ways you can prepare for tax time.
Get your pen and paper handy – and let’s jump in!
Ep73 – Troy Haines: Transformative technology for wellness and performance
Using transformative technology to improve operational effectiveness
Have you heard of ‘Transformative Technology’?
No? Well, I’ll give you a clue – it’s got nothing to do with cars that transform into robots…
Transformative Technology refers to software or hardware-based tech designed to accommodate humans’ psychological health, intellectual function, and physical abilities.
In other words, it’s about helping us, as humans, improve our inner selves and experiences.
In this episode, we have Troy Haines from iAMconnected talking about how he uses and applies Transformative Technology with business founders and their teams to assess and enhance their emotional and mental welfare – as well as operational effectiveness.
So, if you’re ready to delve into the science side of stuff, put your discovery glasses on and let’s get started!
Ep72 – Rochelle Courtenay: Share the Dignity: Ending Period Poverty
Helping girls and women handle periods with dignity
Having a period is just as normal as breathing.
However, to girls and women who don’t have access to safe and sanitary menstrual products, that time of the month is an absolute nightmare.
And this ordeal is an ongoing issue that’s happening all around the world.
It’s called period poverty – and it stops girls and women from managing their menstruation with dignity.
Thankfully, there are people out there who are dedicated to supporting those in need.
And one of them is Rochelle Courteney – the founder of Share The Dignity and today’s podcast guest. Rochelle is sharing the sad reality around period poverty and highlighting ways you can get involved with the cause.
Let’s get started!
Ep71 – Silvana Patrick: Perfecting your personal branding in style
Creating your own brand through styling
Like it or not, first impressions matter.
Yes, even though we’re told to avoid judging a book by its cover, it’s human instinct to make instant judgements when we meet a person for the first time.
We’re looking at how they present themselves.
What they wear.
How they do their hair.
Which accessories they add etc.
It creates an overall image – and makes a big impact on how others perceive them.
As an expert in the styling and branding industry, today’s guest, Silvana Patrick, knows this topic very well.
And she’s here to help you become more confident with your personal branding style.
Let’s get into it!
Ep70 – Chantal Gerardy: Facebook Selling 101 – Without the Ads
Advertising your business on Facebook
Are you using Facebook to promote your business and attract more leads?
Who isn’t right?
But are you doing it effectively?
And are you doing a good job with the organic stuff – in other words, showing up and building a presence without paying for Facebook ads?
Yes, it is possible.
In today’s episode of Marketing & Me, personal trainer turned Facebook strategist, Chantal Gerardy has some fantastic tips to share to help you with your Facebook journey.
And that includes what NOT to do as well!
It’s a fab episode that I know you’re gonna love. Let’s jump in!
Ep69 – Leanne Shelton: Content Strategy 101
All you need to know about Content Marketing Strategy
In recent podcasts, I’ve mentioned the fact that I’m moving more and more into the content marketing strategy space.
Yes, I’m still doing the copywriting stuff – along with the help from other high-quality copywriters – but I’m keen to put more weight behind the strategy side of things.
Because if you don’t have a marketing strategy in place before seeking assistance from a copywriter for your website copy, blogs, email sequences, whatever – you’re at risk of purely ticking a box and not actually achieving what you set out to do.
And that’s attracting and retaining more clients, right?
But I realise that some people have no idea what I mean by the words ‘content marketing’.
This episode is well overdue – and I apologise for that.
So today, I’m going to break it all down and explain what content marketing is – and how it works in your health and wellness business.
Let’s jump in!
Ep68 – Clare Wood: Scaling your health and wellness business from 6 to 7 figures
How to manage and multiply the zeroes in your business’ account
That thing that’s often stereotyped as “the root of all evil”.
With many of us feeling that if you love making money, then you’re probably not a nice person – or some distrustful scum who’s obsessed with it.
But, is that really true?
Doesn’t money help good causes when used by good hands?
Doesn’t it create more opportunities and grant people greater chances of achieving an affluent and carefree life?
In this episode, business coach and money mentor, Clare Wood, debunks the many misconceptions about money-making, empowers people to have a healthy money mindset and management, and offers some fab tips on how to multiply those zeroes in our accounts!
So if you’re ready to earn more ka-chings… then let’s get started!
Ep67- Kara Stokes: Top 5 common content mistakes by health and wellness businesses
Things to avoid when creating content for fitness-related businesses
If you looked at the title of this episode, you would see it’s another guest episode.
Yet I’m talking to another health and wellness copywriter – Kara Stokes.
You might be thinking ‘Leanne, what are you doing? Getting a direct competitor onto your podcast?!’
But the thing is – Kara and I have worked together in the past. And probably will work together again in the future. We’re a great example of how two similar-minded women can actually help each other out. And be companions, rather than competitors.
Anyway, in today’s episode, we’re chatting about the top 5 common content mistakes made by health and wellness businesses. Kara brings up some fantastic points – and you’ve probably made a few of these mistakes yourself. (Don’t worry – I won’t tell anyone!)
Let’s get your content up to scratch. Grab your notepads or notes section of your phone, and let’s get started!
Ep66 – Annelise Worn: What is relationship marketing?
How to successfully build and maintain relationships with your customers
Are you forming real relationships with your potential and current customers?
Or are you only really touching base when you’re keen to make a sale or upsell them?
Think of it this way – which of the following appeals to you more –
Having someone, who you haven’t heard from in ages, randomly reach out to you with a sales offer?
Hearing from someone fairly regularly, building a friendship with them, and then going to them when you’re ready to buy?
You are your business. And relationships go a long way. You need to be thinking long term about the people in your network.
Today, I’m chatting with business strategist and marketing mentor, Annelise Worn about relationship marketing.
It’s another fab episode – and I know you’re going to love it.
Let’s jump in!
Ep65 – Robyn Hawke: Improve your profit with your physical environment
A good workspace for better income
Are you thinking of moving into a bigger salon or clinic?
Or maybe you’re finally making the move from that tiny spare room in your home into a space that can accommodate future growth?
Whatever the situation, there’s some important stuff you need to know.
Like how to ensure your workspace is compliant and functional – while also being pretty and creating a pleasant vibe for both clients and staff.
Robyn Hawke from Inspired Spaces is here to give you all the information you need before you take that next step in your health and wellness business.
Get your pen and paper ready – and let’s jump into the episode!
Ep64 – Nikhil Rughani: Uncovering direct response marketing and copywriting
Attracting sales with the right words
How much effort are you putting into the headlines of your marketing collateral, blogs, emails, and job advertisements?
Are you just throwing together some boring words that summarise the content? Or are you doing research into it and experimenting with which words are likely to draw people in?
And is your copy actually encouraging potential and current clients to take action?
What I’m talking about here is direct response marketing and copywriting. That is – putting together compelling words that drive sales.
Nikhil Rughani is an expert on this topic and I’m excited to share the following podcast interview with you.
Even though I’m a fellow copywriter, I learnt a lot from Nikhil – and I’m sure you will too!
Let’s get started!
Ep63 – Kym Heffernan: 5 engaging digital strategies for business growth
Digital strategies for your sales journey
Are you constantly trying to reach out to new clients?
Or are you nurturing the leads currently in your sales funnel?
Actually, scrap that. Not sales funnel. Let’s say sales journey. It feels nicer when you put it that way!
Well, it takes someone 10 to 15 touchpoints before they buy from someone.
That means you need to be prepared to consistently show up in your marketing – especially in the digital world – and remain top of mind. Because the right people WILL buy from you at the right time.
They just need to know, like, and trust you first.
A couple of my most recent clients admitted to stalking *ahem* I mean, following, me on LinkedIn for a few months before reaching out to do business with me. So keep on going!
Today, I’m chatting with Kym Heffernan from South Coast Digital Marketing, who has a wealth of knowledge to share when it comes to digital marketing. Just a heads up – the internet connection plays up here and there, but I’m sure you’ll be able to dig through those issues to find the gold nuggets of advice.
Let’s jump into the episode!
Ep62 – Yogita Ridgley: Understanding Dyslexia and Neurodiversity
Dyslexia and Neurodiversity Awareness
Are you someone that struggles with Dyslexia?
Or maybe you work with someone who does?
Or maybe it’s looking like your child has the condition?
It’s interesting to note that one in five people have Dyslexia – but it continues to be misunderstood. Being Dyslexic doesn’t make the person stupid. However, when society tells you that you are, over and over again, throughout your schooling and work life, you can’t help but believe it.
The truth is – people with Dyslexia see the world differently.
Yes, they may struggle to read and write – but their varied, outside the box, way of thinking actually presents many more opportunities than restrictions.
Today, I’m chatting with Yogita Ridgley from ‘Travelling with me, myself, and I’ on the topic. As a confident woman and successful business owner, she is living proof of what can be achieved when neurodiversity is embraced. Our conversation completely opened my mind on Dyslexia. And I’m sure it will have a similar impact on you.
Let’s jump in!