A Marketing Podcast for Health and Wellness
The Marketing & Me Podcast is hosted by Leanne Shelton – Health and Wellness Copywriter and Content Coach.
If you’re eager to grow your Health and Wellness business via effective marketing methods – while maintaining your OWN health and wellness at the same time – this podcast is for you!
Featuring a blend of solo and guest speaking episodes, get ready to be inspired with marketing and business development tips, as well as learn about the various health and self-care options out there.
Check out links to the episodes show notes below.
You are also invited to join the Marketing & Me Podcast Facebook group here.
Ep40 – Rebecca Tos: Crafting a succinct purpose and vision for your business
How to create a living one page business plan
When it comes to your business, can you say, with absolute clarity, what your purpose and vision are?
Like, in one or two sentences?
I know this is an area I personally need to work on after recent rollercoasters and roundabouts in my business.
But after chatting with business and leadership coach, Rebecca Tos, about this topic for today’s episode, I have a much better understanding around the difference between purpose and vision – and the questions I need to ask myself to form a clearer direction for my business.
And I’m sure you’ll feel the same way.
Ultimately, the aim of today’s episode is to help you create a one page living business plan to help you reach the levels of success you desire.
So that’s enough from me – let’s delve into my chat with Bec!
Ep39 – Stephanie Pinto: Using Emotional Intelligence for enhanced work and personal relationships
Master the art of Emotional Intelligence (EQ)
Are you often snapping at your kids – then feel guilty about it afterwards?
Maybe they never listen to you.
Or are continuously having meltdowns.
Or maybe you’re the one having the meltdown at times?!
In today’s episode of Marketing and Me, I’m chatting with Stephanie Pinto, co-founder of EQ Culture and the Let’s Raise Emotionally Intelligent Kids Community on Facebook, about the importance of Emotional Intelligence.
We also cover some strategies for improving the reactions and behaviours within your family.
Because then you can start living in a happier and calmer home environment.
We also cover how Emotional Intelligence can be used in the workplace when you’re leading a team.
Because, after all, being a leader and being a parent isn’t so different!
Ep38 – Keith Whelan: How to write a successful grant
Your guide to the grant application process
Have you ever applied for a grant?
If you haven’t – is it because you don’t know what grants are available to you?
Or you feel the competition is too great and you have no chance?
Or maybe you feel overwhelmed by the whole application process?
If you have gone for a grant before – whether you secured the funds or not – you’d know the process involves a LOT of reflection, clarity, and strategy when it comes to your business goals and plans for the money if received.
Since the grant application process is an area of so much confusion and overwhelm, today I’m chatting with Keith Whelan, The Grants Guy, to talk us through the basics. He’s an extremely knowledgeable guy when it comes to this topic – so get your notepads and pens ready. You’re going to be blown away by his advice!
Ep37 – Morry Morgan: Optimising video for brand building and attracting new leads
Using video marketing to grow brand awareness
How are you incorporating video in your marketing strategy?
Maybe you’re doing Facebook Lives?
Or uploading short instructional videos on YouTube?
Or maybe you haven’t gone down that path just yet.
In case you weren’t aware, the importance of video marketing is on the increase.
According to a research conducted by Adobe last year, 48% of consumers were using voice for general web searches. And as technology advances, we’ll start to receive more and more video and audio clips via our Google Home and Amazon Alexa devices in response.
Today, I’m chatting with Morry Morgan, co-founder of The School of Hard Knock Knocks – a stand up comedy school with locations in Melbourne, Sydney, and Adelaide. He has recently invested into the production of the reality TV series “Is this thing on?” as a way to build their brand and attract more customers.
Especially when he works in an industry that many don’t realise exists.
Morry is sharing some interesting insight behind the production process, as well as talking about the power of user-generated video. I know you’re going to love it.
Ep36 – Rashida Tayabali: Showcase yourself via storytelling
The benefits of storytelling in business
If someone came up to you and asked – “hey, what’s your story?” – would you know what to say?
And could you say it succinctly and with impact?
As business owners, we’ve all been on a journey. We’ve all experienced twists and turns that have brought us to this current point.
And sharing this journey with our customers is so powerful when it comes to building stronger connections. They get to see more about the humans behind the products and services.
Today, I’m chatting with fellow copywriter, Rashida Tayabali, about the power of storytelling. And why you shouldn’t just showcase it on your About page….
Ep35 – Leanne Shelton: How to maximise your impact on webinars
Create ultimate engagement with your online training
In recent times, many business owners have seized the opportunity to educate and connect with their target market online via webinars.
It’s been an essential tool for those wanting to keep their business going and growing – especially when you can’t run face-to-face workshops.
But many people are falling into the same trap. Old-school death by PowerPoint.
I’ve been doing a lot of webinars via Zoom lately – and have been getting lots of positive feedback.
I’ve learnt a lot throughout the process and wanted to share my key learnings with you today.
Ep34 – Ruby Lee: Making money with memberships and masterminds
How to scale your business as an online entrepreneur
In the online entrepreneurial world, I’m hearing more and more about paid memberships and masterminds.
They’re two areas I’m starting to dabble in myself.
But what are they and how do they work?
Ultimately, if you envision yourself moving away from your local hub and taking your business to a global scale, memberships and masterminds are fantastic for educating and inspiring people with your knowledge on a one-to-many basis.
And they have the potential to make lots of money in the process.
Today I’m chatting with Ruby Lee from Own Your Hustle who is achieving amazing things in her business through these 2 channels. So I’m picking her brain to understand how to set them up and make them a valuable asset to our businesses.
Ep33 – Kirsty Farrugia – Declutter your way to productivity
The surprising benefits of tidying your workspace
How is your workspace looking right now?
Come on, be honest with yourself here.
Is it tidy and organised, with clear filing systems in place?
Or does it look like a scattered mess, and you’re forever shuffling things around to find what you need?
If you want to increase your daily productivity levels, decluttering can lead you on the right path.
Today, I’m chatting with Kirsty Farrugia from The Art of Decluttering, who’s sharing some great tips around cleaning up the chaos and creating a clearer work area.
And I admit I need to take some of her advice myself…