A Marketing Podcast for Health and Wellness
The Marketing & Me Podcast is hosted by Leanne Shelton – Health and Wellness Copywriter and Content Coach.
If you’re eager to grow your Health and Wellness business via effective marketing methods – while maintaining your OWN health and wellness at the same time – this podcast is for you!
Featuring a blend of solo and guest speaking episodes, get ready to be inspired with marketing and business development tips, as well as learn about the various health and self-care options out there.
Check out links to the episodes show notes below.
You are also invited to join the Marketing & Me Podcast Facebook group here.
Book a FREE 30 minute Discovery Call with Leanne here.
Ep103: Michelle Johnson – Top tips for purchasing an established business
Acquiring and managing established business outside your usual industry
Have you ever thought about buying an already-established business, rather than starting from scratch?
And possibly purchase something completely outside the industries you’ve had past experience in?
If yes, then today’s episode is one for you!
Michelle Johnson and her husband have done this.
And not just once. They’ve done it twice!
They’re currently owners of Fantasea Aquariums in West Gosford and Glam Hair and Beauty in Woy Woy – and had zero experience in pet shops and hair salons beforehand.
Both keen for a challenge, they’ve taken on and transformed these two businesses into thriving entities.
Keep listening to find out what they did, why they did it, and what’s next on the cards.
Let’s jump in!
Ep102 – Elaine Benson: Make fear your friend
Turning fears from ‘paralysing’ to ’empowering’
Is fear holding you back right now?
Do you find yourself worrying about random things in the middle of the night – thinking you’re actually being productive by trying to solve them at 3am?
If yes, I challenge you to think back to a time when you were fearful. I bet it all worked out in the end, didn’t it?
Today, I’m chatting with Elaine Benson about making fear your friend. While fear has the potential to paralyse you – it also has the potential to empower you.
You get to choose!
Let’s jump into the episode.
Ep101 – Craig Minter: Managing your finances effectively with Profit First
A game-changing financial management concept
Do you have big dreams of growing a profitable business?
You know, a business that doesn’t just provide enough money for your family to live on, but also funds holidays, helps you buy your dream home, and pays for self-care treatments to make you feel amazing?
While money doesn’t grow on trees, there is a way to ensure you’ve always got some to spare.
And it comes down to paying yourself a profit first – rather than paying yourself whatever scraps are left over after all your bills are covered.
Today, I’m chatting with Craig Minter about this game-changing concept of ‘Profit First’.
If you’re unfamiliar with the concept, get your paper and pen ready. You’re about to have your mind blown!
Let’s get started.
Ep100 – Justin Shelton: Strategy before sales
The secret and special key in my business
Behind every great businesswoman, there’s often a great man asking…What’s for dinner?
To celebrate my 100th episode of Marketing & Me, I’ve invited my husband of 13 years, Justin Shelton, to join me and talk about strategy before sales.
It makes sense to combine this milestone episode – and my hubby to talk about this subject – because starting and maintaining my podcast is a key part of my marketing strategy. And Justin has always had a very strategic mind throughout his career, volunteer work, and life in general. Oh and he’s also been my main cheerleader in everything that I do!
I hope you enjoy this episode – and celebrate with me by sharing it across your network.
Let’s get started!
Ep99 – Jeanette Del Zio: The importance of mindfulness in business
Being mindful in life and business
Are you practicing mindfulness every day?
How often do you meditate?
And do you know how to heal yourself when anxiety appears?
We’re currently in the middle of Mental Health Month in Australia – which is timely considering Covid lockdowns are in the process of being lifted in Victoria and New South Wales.
Clinics and salons are reopening.
School is returning.
Extra-curricular run-around activities are resuming.
And our social lives are being reintroduced.
So if you’re feeling a bit overwhelmed right now, it makes complete sense!
Today, I’m chatting with Jeanette Del Zio about the power of maintaining a sense of mindfulness every day. She has some great tools and tips to share to help you through those tough times.
Let’s get started!
Ep98 – Norman Bell – Storytelling on Stage
Public speaking for the business people
What’s your biggest fear?
If public speaking instantly sprung to mind when I asked that question, then you need to tune into today’s episode.
Storytelling on stage – whether we’re talking about a physical stage or a virtual one – can be extremely beneficial for building your profile, showing your expertise, and empowering your target audience.
So if the whole idea freaks you out, I highly recommend listening to the advice provided by today’s guest – Norman Bell.
I also share one of my most embarrassing public speaking moments. But, guess what, I survived!
Grab your pen and paper – and let’s dive in!
Ep97 – Gina Balarin: The Power of Your Secret Army
Surrounding yourself with the right people
When it comes to running a business, do you have a secret army around you?
In other words, are you surrounded by a team of like-minded individuals – including the people leading your business, employees, customers, and advocates from the general public?
People who can help you achieve your core purpose in life.
People who can help drive you to achieve your mission and vision.
People who can help you stay motivated when times are tough.
Today, I’m chatting with Gina Balarin on this idea of the secret army and, based on her extensive marketing experience, she has plenty of wisdom to share.
Let’s jump in!
Ep96 – Leanne Shelton: 5 Productivity tools I can’t live without
Productivity tools that can make your life easier
Do you consider yourself to be an organised person?
Or is your life a bit scattered – and you never feel like you’re getting the most out of your day?
If being organised isn’t your strong suit, then it’s very easy to fall off the productivity wagon.
Procrastination can also push you off the edge…
Today, I’m sharing 5 productivity tools I personally can’t live without. I recently shared these with an online group for Bx and they were well-received. So I thought you’d enjoy this insight behind the scenes of my business as well.
Let’s get started!
Ep95 – Jeremy Streten: Making legal advice accessible
Importance of legal aspects in business
Like it or not, when you’re a business owner there are various legal factors to consider.
But it can all seem extremely overwhelming.
Especially when all you want to do is focus on improving the health and wellbeing of your clients – and that annoying paperwork just gets in the way.
However, having agreements in place for both staff and clients, knowing how to protect your intellectual property, and being clear on what makes a good investment opportunity are just some of the legal aspects that will come into play at some point in your business journey.
Today, I’m chatting with Jeremy Streten, author of The Business Legal Lifecycle, who’s sharing some key legal insights with us.
And I promise you the conversation is easy to follow and very interesting – even if legal stuff isn’t your thing.
Let’s get started!
Ep94 – Jon Hollenberg: How to build the website of your dreams
High-quality website for your high-quality offerings
Are you proud of your current website?
Or do you, like me, cringe whenever you look at it?
Personally, I feel the design is now outdated and – with so many service offerings under my wing – it could work so much better for me and my business.
But you’re probably like me.
Great at providing a high quality product and/or service.
But not so great at working on the business and managing the website stuff.
So today I’m chatting with website developer, Jon Hollenberg to provide us some simple ways to improve our websites. Whether you plan to make changes yourself or ask your trusty website designer to take over the reins, I know you’ll find this episode very valuable.
Let’s jump in!
Ep93 – Brett Jarman: Wearing two hats – The health care practitioner and the business person
Living as a health care practitioner and a business person
Are you currently ‘doing it all’ in your health and wellness business?
Are you meeting with clients – face to face or virtually – as well as doing all the bookkeeping, marketing, and administration?
If your answer is yes – and you feel like you’re on the verge of burnout – it makes sense.
Because starting up a business doesn’t just mean serving your clients in the best possible way. There are so many other elements involved; things you don’t usually consider when you’re an employee.
Today, I’m chatting with Brett Jarman about the different hats you wear as a health care practitioner and business owner. And he has some great tips to share to ensure your day-to-day runs smoothly.
Let’s jump in!