A Marketing Podcast for Health and Wellness
The Marketing & Me Podcast is hosted by Leanne Shelton – Health and Wellness Copywriter and Content Coach.
If you’re eager to grow your Health and Wellness business via effective marketing methods – while maintaining your OWN health and wellness at the same time – this podcast is for you!
Featuring a blend of solo and guest speaking episodes, get ready to be inspired with marketing and business development tips, as well as learn about the various health and self-care options out there.
Check out links to the episodes show notes below.
You are also invited to join the Marketing & Me Podcast Facebook group here.
Book a FREE 30 minute Discovery Call with Leanne here.
Ep65 – Robyn Hawke: Improve your profit with your physical environment
A good workspace for better income
Are you thinking of moving into a bigger salon or clinic?
Or maybe you’re finally making the move from that tiny spare room in your home into a space that can accommodate future growth?
Whatever the situation, there’s some important stuff you need to know.
Like how to ensure your workspace is compliant and functional – while also being pretty and creating a pleasant vibe for both clients and staff.
Robyn Hawke from Inspired Spaces is here to give you all the information you need before you take that next step in your health and wellness business.
Get your pen and paper ready – and let’s jump into the episode!
Ep64 – Nikhil Rughani: Uncovering direct response marketing and copywriting
Attracting sales with the right words
How much effort are you putting into the headlines of your marketing collateral, blogs, emails, and job advertisements?
Are you just throwing together some boring words that summarise the content? Or are you doing research into it and experimenting with which words are likely to draw people in?
And is your copy actually encouraging potential and current clients to take action?
What I’m talking about here is direct response marketing and copywriting. That is – putting together compelling words that drive sales.
Nikhil Rughani is an expert on this topic and I’m excited to share the following podcast interview with you.
Even though I’m a fellow copywriter, I learnt a lot from Nikhil – and I’m sure you will too!
Let’s get started!
Ep63 – Kym Heffernan: 5 engaging digital strategies for business growth
Digital strategies for your sales journey
Are you constantly trying to reach out to new clients?
Or are you nurturing the leads currently in your sales funnel?
Actually, scrap that. Not sales funnel. Let’s say sales journey. It feels nicer when you put it that way!
Well, it takes someone 10 to 15 touchpoints before they buy from someone.
That means you need to be prepared to consistently show up in your marketing – especially in the digital world – and remain top of mind. Because the right people WILL buy from you at the right time.
They just need to know, like, and trust you first.
A couple of my most recent clients admitted to stalking *ahem* I mean, following, me on LinkedIn for a few months before reaching out to do business with me. So keep on going!
Today, I’m chatting with Kym Heffernan from South Coast Digital Marketing, who has a wealth of knowledge to share when it comes to digital marketing. Just a heads up – the internet connection plays up here and there, but I’m sure you’ll be able to dig through those issues to find the gold nuggets of advice.
Let’s jump into the episode!
Ep62 – Yogita Ridgley: Understanding Dyslexia and Neurodiversity
Dyslexia and Neurodiversity Awareness
Are you someone that struggles with Dyslexia?
Or maybe you work with someone who does?
Or maybe it’s looking like your child has the condition?
It’s interesting to note that one in five people have Dyslexia – but it continues to be misunderstood. Being Dyslexic doesn’t make the person stupid. However, when society tells you that you are, over and over again, throughout your schooling and work life, you can’t help but believe it.
The truth is – people with Dyslexia see the world differently.
Yes, they may struggle to read and write – but their varied, outside the box, way of thinking actually presents many more opportunities than restrictions.
Today, I’m chatting with Yogita Ridgley from ‘Travelling with me, myself, and I’ on the topic. As a confident woman and successful business owner, she is living proof of what can be achieved when neurodiversity is embraced. Our conversation completely opened my mind on Dyslexia. And I’m sure it will have a similar impact on you.
Let’s jump in!
Ep61 – Catherine Leung: Ensuring confidence – inside and out
Fueling up your self-esteem
On a scale from 1 to 10, how confident are you?
If it’s on the lower end of the scale, you’re not alone.
Maybe it’s the result of comparing yourself to others on social media, or from flicking through those glossy re-touched magazines, or from past trauma from your school years.
But let me just say this – confidence doesn’t just happen.
Trust me. This bubbly, energetic woman you hear on this podcast once struggled with her own self-esteem demons.
But you have a choice.
You can listen to that voice saying you can’t – or prove to yourself that you can.
Or you can book yourself in for a glamour photoshoot and leave the room with a renewed air of confidence.
Today on the Marketing & Me podcast, I’m chatting with Catherine Leung from HeavenlyImage Photography. Catherine is determined to help women find their confidence both inside and out by creating images that reflect their very best self.
I loved our conversation and I’m sure you will too.
Let’s jump in!
Ep60 – Darren Saul: Podcasting for brand-building
Promoting yourself through podcast
Have you ever thought about starting a podcast – but wonder if it’s all worth the effort?
Or maybe you’re super eager to get onboard – but feel there are already so many talented people out there with podcasts, who are all talking about the same stuff as you, and you don’t feel like you have any further value to add to the world?
If that’s the case, stop that limited thinking right now!
As mentioned in previous episodes, I’ve had such an amazing experience in my podcasting journey so far – and there are heaps of people, just like you, listening to my show every day. Even though there are a heap of other marketing podcasts out there.
Today, I’m chatting with podcast coach, Darren Saul from Suspended Animation, who has a long list of podcasting benefits to share and objections to overrule. So if you’ve ever had even a fleeting thought about starting a podcast, this episode is for you!
Let’s get started!
Ep59 – Sarah Erwin – Putting YOU first
Why prioritising yourself is important
Do you put yourself first in life?
Or do you feel selfish even contemplating that question?
In reality, it’s actually very important to respect yourself enough to take care of your own needs first.
Because only then can you be happy and thrive in your own life.
It also allows you to be fully present for others and avoid burnout – which doesn’t just have a negative impact on you, but also those around you.
Yes, even your loved ones – who you thought you were helping by making them your number 1 priority in the first place!
In today’s episode, I’m chatting with Sarah Erwin from High Esteem Coaching, who enforces the importance of charging our own batteries, putting on our own breathing mask first, and all those other metaphors to ensure we’re being kind to ourselves and maintaining a strong sense of self.
Let’s jump into the episode!
Ep58 – Gemma Lumicisi: How to find your writing voice
Guide to finding your brand voice
Do you have a clear, consistent brand voice?
And do you have a tone of voice document to refer to when writing your content and emails?
Or are you thinking, Leanne, what the hell are you on about?!
If this is a new topic for you, then I’m pumped to bring you this interview with Gemma Lumicisi from Contently Driven.
She’s a fellow copywriter and absolutely loves this stuff.
And she has a very fun and playful process when it comes to putting all together.
Get your pen and paper ready. Let’s jump in!
Find out more and listen here
Ep57 – Joe Bellissimo: Building connections via collaborations
The power of working with others to grow your business
Have you ever considered collaborating with another business owner?
You know – someone who offers services or products that complement yours – and help make your offering even stronger.
But where do you find these dream collaboration partners?
And how do you know they’re the right fit?
Today I’m chatting with Joe Bellissimo from Grow Masterminds about utilising the power of collaborations to grow your business.
Let’s jump on into the episode!
Ep56 – Leanne Shelton: Podcast Year in Review
Recap of Marketing & Me’s Podcast Journey
So here we are – at the end of 2020. What a year, huh?
While it hasn’t been a full year since I started this podcast – as that’s another month away – I thought this was the perfect time of year to reflect on my podcasting journey.
Yes, I thought I was so knowledgeable back in April 2020 when I recorded Episode 17 – How to Start a Podcast.
And I guess I did know some stuff back then.
But 56 episodes in, I’ve learnt heaps more, which I thought I’d share with you now. I’ll throw in some highlights from past guests as well.
Let’s get into it!
Ep55 – Clayton Navarro – Experience the freedom of outsourcing offshore
Find the extra hours in your day with an offshore VA
Have you ever wished you could duplicate yourself – or add more hours to your day – just so you could get everything done?
Or are you sick of doing all those little annoying, yet important, admin tasks, like bookkeeping, answering emails, or creating social media posts?
If you answered yes to either question, or maybe both, then outsourcing to an offshore VA is something you might want to consider.
Today, I’m chatting with Clayton Navarro from VA World Outsourcing about how you can create freedom in your day by employing a part-time or full-time virtual assistant.
I recently started experiencing that freedom – and I’m having a great time working with my new part-time virtual marketing. Yes, we’re actually a team now!
So if you’ve considered going down the same path – and ever wondered what’s involved in the process – you’re gonna love this episode.
Let’s get started!











