A Marketing Podcast for Health and Wellness
The Marketing & Me Podcast is hosted by Leanne Shelton – Health and Wellness Copywriter and Content Coach.
If you’re eager to grow your Health and Wellness business via effective marketing methods – while maintaining your OWN health and wellness at the same time – this podcast is for you!
Featuring a blend of solo and guest speaking episodes, get ready to be inspired with marketing and business development tips, as well as learn about the various health and self-care options out there.
Check out links to the episodes show notes below.
You are also invited to join the Marketing & Me Podcast Facebook group here.
Book a FREE 15 minute Discovery Call with Leanne here.
Ep 139 – Leanne Shelton: Change is in the air
Changes my business is undergoing
Right now, I feel everyone is going through a period of change.
Maybe it’s due to the new financial year starting here in Australia.
Or maybe it’s because that C word is starting to fade into the background.
Well, whatever the reason – I’m going through it as well.
Including this podcast.
Keep listening to find out more…
Ep 138 – Bianca Anderson: The basics and benefits of Hypnosis
What is clinical hypnotherapy?
Have you ever been hypnotised before?
And no, I don’t mean onstage….
Clinical hypnotherapy isn’t about clucking like a chicken – or doing something embarrassing in front of others.
This type of therapy is actually done in private and can be used to help you gain control over bad habits – like smoking or emotional eating – or cope better with anxiety or pain.
Today I’m chatting with Bianca Anderson from Harmony through Hypnotherapy about the basics and benefits of hypnosis.
I’ve personally experienced it once before and keen to give it another go after conducting this interview!
Ep 137 – Lucy Owens: Personal styling secrets for next level success
How personal styling reflects your value
Fashion isn’t at the top of everyone’s priority list.
But as a business owner, whether you like it or not, your reputation is often tied in with your personal styling.
Because what you’re wearing sends a message – and you want to ensure it’s the right message!
For anyone who knows me, you’d be familiar with my strong aqua, turquoise, and teal brand colours. And I always ensure I’m wearing at least *something* from that colour palette whenever I’m out and about.
And these days I opt for slightly more pricey pieces that make me feel like a million dollars – rather than cheap stuff that makes me feel pretty average.
Do you dress to impress?
In today’s episode of Marketing and Me, Lucy Owens is sharing some personal styling secrets for next level success.
Without further ado, let’s jump into the episode and see what she has to say!
Ep 136 – Adam Arnold: 7 critical factors you need to know before hiring someone to run advertising campaigns
Things to consider when investing in paid ads
Advertising is a vital part of growing a business – but I know many of you are hesitant to invest in paid ads across social media platforms like Google and Facebook.
It’s scary, right?
But you never know what type of traction you could gain from these ads or the potential impact they could have on your business.
Today I’m chatting with a friend of mine, Dr. Adam Arnold from Web Profit Maximiser.
He’s here to discuss the impact of advertising and all the critical things you need to consider before hiring someone to run an ad campaign for you and how to avoid possibly overloading your business!
Let’s get started!
Ep 135 – Leanne Shelton: Powerful ways to step up your marketing efforts in your local community
Being present in your local community – everywhere
In today’s solo episode of ‘Marketing and Me’ – yes, you get me this time – I’m taking you through a fun session about finding your voice, uncovering your story, and then sharing it with your local community to build your personal brand, build your ‘know, like, and trust’ factor, and ultimately attract more clients.
I presented the following information at a workshop earlier in the year on behalf of SWR FM – and then again at an online session. And received great feedback, so I thought I’d now share it with you.
Personally, I’ve built up a strong awareness and following in the Hills District after showing up time and time again for a few years now.
I’m consistent in my online presence on platforms like LinkedIn, Facebook, and Instagram.
I attend and run several local networking events to connect with fellow business owners every month.
And I continue to show up via media channels like podcasts, local radio, newspapers, and magazines.
As a result of my efforts, I’m often told that it seems like I’m ‘everywhere’.
As a copywriter and content marketing trainer who aims to produce this sense of omnipresence for my clients – this is great feedback! It shows I also walk the talk!
Let’s dive into the episode – where I’ll go into more detail!
Ep 134 – Louise Duggan: The ups and downs of an e-commerce business
Secrets to e-Commerce success
Hands up if you own an e-Commerce business – or if you have an e-commerce component!
Yes, I know I can’t see your raised hands…because, Leanne, this is a podcast – duh.
But I know you’re out there.
Because many of us are making money in the digital world right now…Because it’s totally the place to be. So for all those e-commercers – this episode is for you!
I’m chatting with Louise Duggan, founder of the successful DIY cake business, Cake 2 the Rescue, and she has some fantastic secrets to share – as well as some insights about her past challenges and wins.
I thoroughly enjoyed our interview and I’m super keen to buy my own cake kit for my birthday later this month….So keep an eye on my socials for photos!
Anyway, let’s dive into the episode.
Ep 133 – Aldwyn Altuney: How to gain over $1M worth of free positive publicity
The power of positive PR
When growing a business on a budget, Facebook and Google ads aren’t always an affordable option for advertising.
This is where Public Relations – or PR – comes in.
It’s actually free to get – but you gotta know how to make it work for you.
Everyone has a positive story, advice, and insightful opinions inside them.
It’s just a matter of uncovering and reaching out to the best channels so you can share your message with thousands of people.
Today, I’m chatting with Aldwyn Altuney who is all about raising the positive vibration of the world – by getting as many good news stories out there as possible!
Together, we can override all the negativity drowning us on a daily basis via the media.
Aldwyn’s energy is infectious and I know you’re going to love this episode.
Let’s dive in!
Ep 132 – Joanne Brooker: The financial info they don’t tell you when starting/growing a business
Key financial information every business owner must know
When you enter the business world with a strong passion for a product or service you want to put out there, you obviously want to make money.
Well, that should be at least one of your driving forces!
But there are often many little financial things that you don’t know you need to know.
Like when you should register for GST and what type of resources and grants are out there to support you. And the difference between a bookkeeper, BAS agent, and tax accountant.
Today, I’m chatting with Joanne Brooker from Pengwen Bookkeeping about some of this key financial information. And I promise it’s all explained in a very easy-to-understand way!
Let’s jump into the episode.
Ep131 – Brendan Lee: Investing into the right marketing channels
Managing your marketing budget effectively
When it comes to your marketing, are you spending money in all the right areas?
Do you have a clear strategy in place – or just throwing money around and hoping something sticks?
Today, I’m chatting with Brendan Lee about managing your marketing budget – which includes both planning and playing with where you put your money.
Because you don’t always know what’s going to work unless you try something out – and commit to it!
We also cover typical marketing mistakes and tips for taking your business to the next level – that don’t require a business loan.
Let’s get started!
Ep 130 – Jackson Millan: ‘The Million Dollar Mindset’
Developing the million dollar mindset
When it comes to your health and wellness business, I’m sure you love the work that you do so much – that you’d be happy to do it for free if it meant making a difference in the world.
And you feel guilty if you charge your clients too much for something you love.
Am I right?
The thing is, this money mindset isn’t serving you.
Wouldn’t it be better to move from a place of scarcity to one of abundance instead?
You’d be in a place where you yourself aren’t struggling and can serve those around you so much more – like by making donations and comfortably offering free support to those really in need.
In this episode, I had the honour of interviewing wealth mentor, Jackson Millan, about cash flow and ways you can develop a million dollar mindset. As he put it – he’s all about helping you ‘turn the lights on financially – so you stop fumbling around in the dark.’
I learnt a lot from Jackon in this episode – and I’m sure you will too!
So grab your pen and notebooks. Let’s jump in.