Business blogging has become a vital inclusion for marketing strategies
But it’s often pushed aside.
Well, when you’re busy dealing with customers and maintaining other aspects of your business, it falls off the priority tree.
Or maybe you just procrastinate about it.
Or don’t feel confident enough.
So, that’s where I come in.
With a freelance journalism background, I absolutely love writing blogs. I love ‘geeking out’ on ensuring the grammar, structure, and SEO are all up to scratch as well.
Whether you need a frequent 500 word piece thrown together or an extensive once-a-month 2,000 word masterpiece devised, I’m your woman.
Good question! My top two reasons are:
1. Blogging allows you to position yourself as an industry influencer
We are more likely to buy from people we can relate to and trust.
By having a business blog, you give your customers the opportunity to learn more about you – the face behind the product or service. It allows you to present yourself as the expert in your field, offer advice, and show you are trustworthy.
By providing insight and tips via your blog, you are more likely to be top of mind when potential customers need to seek further expertise.
Your blog can also be used as a platform for sharing important industry-related information and insights.
Ultimately, blogs help you build an emotional connection with your customers.
2. Blogging improves your Search Engine Optimisation (SEO)
If you have a website already set up, that’s great!
But if you create a website, then never touch it again, the content becomes ‘static’.
Over time, Google may see it as being less relevant when people search for your services.
However, if you have a blog attached to your website – one that’s regularly updated with fresh, original, and valuable content that people want to read – Google is more likely to reward you by driving more traffic to your site.
The freshness factor is so significant, as Google will see your content as being more timely or news-related – and more likely to get exposure for trending searches.
Think about it – How often do you conduct a search in Google and find links articles and blogs? And how often do you come across someone’s ‘Services’ page?
If you’re not blogging, there’s all this untapped potential you’re missing out on! If blogs were no longer relevant, then what would we read?
Find out more about my thoughts on blogging below –
- Marketing & Me Podcast – Building a blog-friendly business
- Write Time Marketing Blog – Are blogs still relevant?
- Write Time Marketing Blog – How to deal with old blog posts
Yay! My services include:
- Editing/proofreading blogs only – Starting from $147 per blog
- Writing blogs based on brief (500 – 1000 words) – Starting from $297 per blog
- Teaching you how to write blogs yourself – Check out my upcoming workshops here
Blog packages also available.
Contact me for more details.
“A wonderful help”
“Leanne from Write Time Marketing has been a wonderful help. It really is great to have the assistance of somebody that is an expert in marketing/writing/copy to guide in areas out of your specialty. Thanks again, Leanne.”
“Prompt and very easy to work with”
“I approached Leanne to write my blog posts and have been impressed with her ability to understand my market and write in the tone that I feel best suits my business. Leanne has been prompt and very easy to work with.
I would highly recommend Leanne if you’re looking to delegate any copywriting or blog posts.”