Blogging

Business blogging has become a vital inclusion for marketing strategies

 

But it’s often pushed aside.

Why?

Well, when you’re busy dealing with customers and maintaining other aspects of your business, it falls off the priority tree.

Or maybe you just procrastinate about it.

Or don’t feel confident enough.

So, that’s where I come in. 

With a freelance journalism background, I absolutely love writing blogs. I love ‘geeking out’ on ensuring the grammar, structure, and SEO are all up to scratch as well.

Whether you need a frequent 500 word piece thrown together or an extensive once-a-month 2,000 word masterpiece devised, I’m your woman.

 

My services include:

  • Editing/proofreading blogs only – Starting from $147 per blog
  • Writing blogs based on brief (500 – 1000 words) – Starting from $247 per blog

Blog packages also available.

Contact me for more details.

“Prompt, professional and friendly”

“Leanne worked with Xero Australia to help us share some of our customer stories, and show the different ways technology can support small businesses. She was prompt, professional and friendly – and provided her honest expert opinion to the best angles and approach.” 

Erin Smith

Content Lead, Xero Australia

“Tone and style was spot on according to the brief”

“Leanne did a really good job with our series of blogs without having previously done much in this real estate space before. It can all get a bit confusing! She proactively researched the topic to gain a full understanding and her tone and style was spot on according to the brief. Leanne also worked well to our tight turnaround.

Highly recommended!”

Bree Dallwitz

Chief Marketing Officer, Listing Loop

 Why is blogging important anyway?

Good question! My top two reasons are:

1. Blogging allows you to position yourself as an industry influencer

We are more likely to buy from people we can relate to and trust.

By having a business blog, you give your customers the opportunity to learn more about you – the face behind the product or service. It allows you to present yourself as the expert in your field, offer advice, and show you are trustworthy.

By providing insight and tips via your blog, you are more likely to be top of mind when potential customers need to seek further expertise.

Your blog can also be used as a platform for sharing important industry-related information and insights. 

Ultimately, blogs help you build an emotional connection with your customers. 

 

2. Blogging improves your Search Engine Optimisation (SEO)

If you have a website already set up, that’s great!

But if you create a website, then never touch it again,  the content becomes ‘static’.

Over time, Google may see it as being less relevant when people search for your services.

However, if you have a blog attached to your website – one that’s regularly updated with fresh, original, and valuable content that people want to read – Google is more likely to reward you by driving more traffic to your site.  

The freshness factor is so significant, as Google will see your content as being more timely or news-related – and more likely to get exposure for trending searches.

 

Learn more about blogging via one of my workshops or one-on-one. 

Are you ready to get your blog underway?

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Let your expertise and personality shine through insightful blog posts.

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