What is a copywriter?

What is a copywriter?

Do you know what a ‘copywriter’ is? If not, don’t be embarrassed. When I started my business, I called myself a ‘content marketer’ – but that was often met with blank expressions. So I started calling myself a...
It’s never too late…

It’s never too late…

I know I’ve been behaving like many tradespeople out there who, while they may be experts in what they do, often let their own projects lapse at home. So here I am – working hard on the content marketing for my clients, but my own blog, e-newsletter, and...