Why do I need a strong call to action?

Why do I need a strong call to action?

Welcome to Week 3 of ‘Write Well for Web’ Series – where I am providing some vital tips for writing compelling copy for your business website! In case you missed it, here are the previous blog entries – Week 1 – Know Your Audience and Speak to them Week 2...
Content Marketing 101

Content Marketing 101

So, while you may be familiar with the buzz words ‘Content Marketing’, are you a bit unfamiliar with what it actually means? Once upon a time, advertising in newspapers, magazines and via flyers was the way to go. Then, as this amazing thing called the...