What is a copywriter?

What is a copywriter?

Do you know what a ‘copywriter’ is? If not, don’t be embarrassed. When I started my business, I called myself a ‘content marketer’ – but that was often met with blank expressions. So I started calling myself a...
Content Marketing 101

Content Marketing 101

So, while you may be familiar with the buzz words ‘Content Marketing’, are you a bit unfamiliar with what it actually means? Once upon a time, advertising in newspapers, magazines and via flyers was the way to go. Then, as this amazing thing called the...